I’ve always been driven by curiosity — about people, places, and what makes ideas stick. I’m Canadian, but my story has never fit neatly in one place. When I was fifteen, my parents sent me to England alone to travel and see the world for myself. At eighteen, I moved to Tokyo briefly before being cast in a Star Wars production, which opened the door to a decade-long international modeling career. I worked with leading D2C and lifestyle brands including L’Oréal, Luxy Hair, Simons, Ardene, Joe Fresh, Velour Lashes, Bermuda Tourism, and Today’s Bride.

With two photographers as parents, I grew up surrounded by creativity, light, and composition — which made production feel like second nature. Those years in front of and behind the camera taught me how to capture emotion through imagery, build connection through visuals, and understand storytelling as both an art and a strategy.

My love for storytelling started early — back in grade school when my family got our first iMac, I was making videos, designing graphics, and experimenting with sound. That creative spark evolved into something bigger when I went on to study business, launch my first six-figure company at nineteen, and later begin consulting for brands that needed both structure and soul.

About four years ago, I started sharing my life and creative process on TikTok, which quickly became a masterclass in influencer strategy, brand partnerships, and experiential activations. I learned firsthand how to blend community, storytelling, and performance — building an engaged online audience and then bringing that same energy to life through in-person events and collaborations.

My career eventually led me into the world of crypto and Web3, where I helped scale a global trading education company and hosted a podcast that took me everywhere from Dubai to Austin to Montreal. Those experiences taught me that growth isn’t just about numbers — it’s about narrative. Today, I bring that philosophy into my work as a growth strategist, helping brands merge storytelling with strategy to scale meaningfully and stand out in competitive markets.

When I’m not building brands, you’ll probably find me on a Pilates reformer, road cycling, rock climbing, or on a beach in the South of France.